Chengdu Motor Show 2018 to Shape the Future Western Automotive Market

2018-8-21

Chengdu Motor Show 2018 (CDMS) will be grandly held at Century City New International Convention & Exhibition Center from August 31 to September 9. This year’s show is jointly sponsored by Chengdu Municipal People’s Government and China Council for the Promotion of International Trade, Automotive Industry Committee, and co-organized by Exhibition & Travel Group (ETG), Hannover Milano Fairs Shanghai Ltd. and China Council for the Promotion of International Trade Sichuan Committee. According to the schedule, August 31 will be the Media Day, September 1-2 will be the Trade Day, and September 3-9 will be the Public Day.

Under the theme of “Road to Central China”, this year’s show will attract 119 automotive brands to gather in Chengdu, including German, American, French, Japanese, Korean automakers, as well as joint ventures and self-owned brands, occupying a total display area of 150,000 sqm. Upon the development over the last two decades, CDMS has become the first choice for Chinese and international automakers to debut their new models in western China. Meanwhile, a series of thematic activities will be held concurrently, continuously developing CDMS into one of four A-class auto shows in China.

With the extension of regional cooperation created by the Belt and Road Initiative, Chengdu, as the strategic intersection of the trade route of the Belt and Road Initiative and the Yangtze River Economic Belt, enjoys sound policy support and unique geographical advantages. Chengdu’s per capita income is closely chasing to those first-tier cities along the coast, and its middle class is growing stronger. Based on the data, the annual output of Chengdu’s automatic industry exceeded 1.32 million vehicles last year, up by 15.3%, and a rise of 10.6% in industrial added value. Therefore, the automatic industry has become an important pillar for Chengdu to speed up the establishment of a modern industrial system with international competitiveness and regional driving force. As the driver and practitioner of the development of Chengdu’s automobile industry, CDMS will surely see unprecedented development opportunities.

Self-owned Brands with Quality Production in China
In recent years, the division has increasingly become a trend in Chinese automotive industry. Chinese independent automotive brands are experiencing a sharp rising. With the car ownership exceeding 4.7million units in Chengdu, the automotive market in western China has become a focus to be competed by large automakers in the new round of competition. Many famous brands select CDMS as a place to crown the championship in the sales season of “Golden September and Silver October” in the second half of 2018. At CDMS 2018, Geely, Great Wall and other domestic independent brands expand their stands successively and bring various kinds of brand-new models. Among them, the sales volume of Geely in the first half of 2018 achieved a year-on-year growth of 44%. Geely plug-in hybrid Emgrand GL PHEV will make its debut and become the highlight of China’s independent brand automotive market for the road to quality production in 2018.

New energy and New Power
On December 27, 2017, a piece of news shocked the automotive market and the stock market. Ministry of Finance, together with Ministry of Industry and Information Technology, State Administration of Taxation and Ministry of Science and Technology, announced that the vehicle purchase tax for any purchase of new energy vehicles would be exempted from January 1, 2018 to December 31, 2020. In addition, the production and sales volume of new energy vehicles are expected to reach 1 million in 2018. It is widely believed that the growth of new energy vehicles would hit a new high in 2018 due to the government's goals and policy supports. New energy vehicles have significant advantages over traditional fuel cars in terms of environmentally friendly, energy-efficient, low noise, etc. At present, the new energy vehicle is not only a strategic industry strongly supported by the central government, but also the only way for China to change from a big country to a powerful country in automobile industry. Driven by the policies and market, China’s new energy vehicle market continuously develops rapidly. In 2017, the sales volume achieved 777,000 vehicles, with a year-on-year growth of 53.3%, and came to a perfect end. In the first half of 2018, the production and sales volumes achieved 413,000 and 412,000, with a respective year-on-year growth of 94.9% and 111.5%. China has become the world’s largest new energy vehicles market.

It is worth mentioning that the future of “new power of car manufacturing”-- Qiantu, Weltmeister and Sitech will present in CDMS for the first time. With their leading pure electric vehicle technology, beautiful and light appearance and untraditional auto-making concept, they are going to demonstrate the new future of automotive industry for million visitors from Southwestern China. The new energy car brands ORA of Great Wall and GAC New Energy Automobile will also shine the event.

Luxury Autos Debut at the Show
Last year, Chinese passenger vehicle market only saw a growth of 2%, while the luxury auto market achieved a year-on-year growth of 15% to 2.32 million units, which illustrated increasing passion of consumers for luxury autos. At CDMS 2018, super luxury brands such as Maserati, Porsche, McLaren, Lamborghini, Aston Martin, Bentley and Rolls-Royce and luxury brands like Mercedes Benz, BMW, Audi, Cadillac, Volvo and Lexus will bring their lineups and ignite the fervor of the most exciting luxury auto show in western China in this summer.

Among them, Mercedes Benz and BMW still lead ahead and respectively occupy super-large booths with an area of 2,820 sqm and 2,400 sqm, showing the century appeal of German brands. Italian luxury car brand Maserati will launch its global premiere Levante Trofeo. A new and highly customized Rolls-Royce Phantom Bespoke will also be presented. Moreover, McLaren will show the 600LT in China for the first time.

Splendid Concurrent Events and Comprehensive Media Coverage
As the barometer of the automobile industry in the western region, CDMS has dedicated itself to creating an international, professional and people-friendly platform featuring integration of exhibition and sales, and continuously seeking optimization and innovation in overall layout, exhibitor recruitment and supporting activities according to industry and market needs. The Chengdu 2018 “Belt and Road” Automobile Trade Fair will be held concurrently, with a view to building the best trade cooperation platform for international purchasing groups as well as domestic and foreign automobile OEMs, and encouraging the global automobile industry to create new opportunities and wealth in Chengdu. In the future, CDMS will attract global resources, in order to further expand the international space and accelerate the international development path of Chengdu’s automobile industry market, so as to present a remarkable annual auto event.

During the Show, hundreds of media at home and abroad will also be on the scene for the first time to bring timely news reports to share the onsite grand occasions for exhibitors and visitors before, during and after the Show. Professional media such as Autohome, Tencent, Bitauto, PCAuto, xcar, Sina, NetEase, 58che, Internet Info Agency, and Particle News will establish onsite stands. What’s more, CCTV, Xinhua News Agency, China News Agency, Economic Daily, Wen Wei Po, China Daily, Auto Herald of China Business Herald and other national mainstream media will also be invited to pass on the latest auto show news to their audiences. Huaxi City Daily, Chengdu Economic Daily, Sichuan Daily, Chengdu Daily, Sichuan TV Station, Chengdu TV Station, Sichuan People’s Broadcasting Station, Chengdu People’s Broadcasting Station and other Sichuan mainstream media increased their coverage for this event, and the strength and importance of reporting on the Show will exceed those of previous years.

After two decades’ endeavor, Chengdu Motor Show is full of personality, passion and characteristics. In the future, CDMS will continue enriching the content and enhancing the quality to provide visitors an annual auto feast in western China.