Deutsche Messe AG Alliance with Donghao Lansheng Group to Launch New Industrial Fairs in Shenzhen and Chengdu from 2020

2019-8-8

A new round of industrial revolution is just unfolding, and the global industry sees further intensive development of digital transformation. Thanks to the practical application of a series of advanced technologies such as artificial intelligence, 5G and industrial internet, the future industry is steadily moving towards large-scale flexible production, full-process transparent production, distributed production and intelligent automatic production. From product design, manufacturing to transportation, service, the global industrial chain will be reshaped. How to effectively integrate the future advanced technology, services and innovations on the same platform is particularly important.

Recently, Deutsche Messe AG and Donghao Lansheng (Group) Co., Ltd have reached the strategic cooperation and convened a press conference on 8 August at Shanghai World Expo Exhibition & Convention Center. Both parties announced that since 2020 the two new shows of the South China International Industry Fair (SCIIF) and the Chengdu International Industry Fair (CDIIF) will be launched to jointly explore the convention and exhibition market in South and Southwest China.

Upon the approval of Shanghai Municipal Government, Donghao Lansheng (Group) Co., Ltd is a backbone large-scale state-owned enterprise, engaged in modern service industry and specialized in three main businesses (i.e., human resource service, convention and exhibition service and international trade). The Convention and Exhibition Group affiliated to Donghao Lansheng Group boasts venue and resource advantages such as Shanghai World Expo Exhibition & Convention Center and National Exhibition and Convention Center (Shanghai). It has successfully held a number of events under well-known and influential brands, such as the China International Industry Fair (CIIF), China (Shanghai) International Technology Fair, East China Fair and APPPEXPO.

Deutsche Messe AG is one of the top five exhibition companies in Germany and one of the top ten in the world, with core business to hold leading international trade fairs in Hannover, Germany and its selected countries. With advanced exhibition ideas and extensive experience, Deutsche Messe AG has great appeal to exhibitors and visitors. Founded in 1947, the company owns the largest exhibition venue in the world -- Hannover Exhibition Center with a total area of 1 million square meters.

From 2006, Deutsche Messe AG and Donghao Lansheng Group have cooperated to co-organize the three theme shows under CIIF. Founded in 1999, the CIIF has become the most influential and most authoritative international industry exposition in Asian-Pacific region upon over 20 years of development. Over the past two decades, the CIIF has built an important platform for exhibition, exchange and trade for China and the world's industrial enterprises and technologies, and has provided strong support for China's industrial development, especially for Shanghai's industrial development. 

The closer strategic cooperation between two parties will further deepen their determination and vision to establish more industrial shows in China powered by CIIF and HANNOVER MESSE in the future.

As pointed out in his speech of Mr. Liu Hongjie, Vice President of Donghao Lansheng (Group) on the press conference, upon nearly 13 years of cooperation on CIIF, both parties have expanded their powerful influences on and raised brand awareness in the field of industrial exhibition. The CIIF has become an international industrial brand exhibition in Chinese equipment manufacturing industry with the latest scale, highest standards and the most influential effect and also serves as an important platform for the closer cooperation between German Industry 4.0 and Chinese intelligent manufacturing. Meanwhile, both parties have built a well-rounded and capable operations team, and gained preferential access to industry and government resource, capable of deploying the Chinese market together.

Mr. Arno Reich, Senior Vice President of Deutsche Messe AG said that, “Through cooperation, both parties could complement each other's advantages, share resources, and further enhance their industry influence by capitalizing on the large-scale and network efficiency. In the future, we will alliance with Donghao to continuously brand professional and international trade fairs. This will not only benefit foreign-funded enterprises to further expand the China’s market, but also actively assist Chinese manufacturers to go global. ”

On the day, senior managers of both parties, as well as related guests attended the event, including Mr. Arno Reich, Senior Vice President of Deutsche Messe AG, Mr. Liu Hongjie, Vice President of Donghao Lansheng (Group), Mr. Chen Huifeng, President of Shanghai DLG Exhibition & Events (Group), Mr. Gary Liu, Managing Director of Hannover Milano Fairs China, Mr. Winson Wu, Deputy General Manager of Hannover Milano Fairs China, Mr. Zhou Wei, General Manager of Shanghai Industry & Commerce Exhibition, Mr. Yuan Honghui, Deputy General Manager of Shanghai Industry & Commerce Exhibition, Mr. YAMAMOTO KOJI, President and General Manager of Amanda (China), Ms. Wang Xuqin, Executive Vice Secretary-General of Alliance of Industrial Internet Shanghai Branch and Mr. Hou Ruohong, President of Guangdong Laser Industry Association.

South China International Industry Fair
The South China International Industry Fair is a brand-new platform powered by HANNOVER MESSE and CIIF, bases itself on the high position of future industry, accurately focuses on China's intelligent manufacturing. Through the exhibition of automation, machine vision and industrial robots, a new generation of information technology and digitalized factory, metal processing and laser manufacturing, energy-saving and industrial matching, new materials and other latest products and technologies in the industry, the SCIIF will strive to create an industry event that integrates new product exhibition, technological innovation and knowledge exchange.

Mr. Liu Hongjie expressed that the birth of SCIIF coincides with the best opportunity brought by the Guangdong-Hong Kong-Macau Greater Bay Area. This is the world-class Great Bay Area, full of innovation and vitality.

With the official release of the “Outline of Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" in February of this year, the Bay Area enjoys the preferable bonus policies brought by nationally strategic planning such as the “Belt and Road Initiative", “Made in China 2025", the coordinated regional economic development and deepening opening-up efforts. Free ports, special administrative regions, special economic zones, free trade pilot zones and other systems are superimposed in the Greater Bay Area, providing many choices for trade and industrial cooperation. In the meantime, compared with other major urban agglomerations in China, the resource allocation and development in the Greater Bay Area are much more balanced, more closely linked, more internationalized and more synergistic.

Reich added, the Greater Bay Area has complete industrial system, not only with a strong manufacturing industry chain, but also a new Internet economy represented by Shenzhen. The Greater Bay Area is one of the regions with the highest degree of openness and the strongest economic vitality in China, and occupies an important strategic position in China's development.

Looking forward to the future, the Guangdong-Hong Kong-Macao Greater Bay Area has set for a new voyage, while China's manufacturing industry has set off a new wave of change. A new generation of information technology, high-end equipment manufacturing, new materials are taking a lead in the subversive innovation in the industry. With the rise of Huawei, DJI and other new emerging enterprises, more and more major industrial projects and star enterprises will be cultivated in such areas as new-type display, 5G, mobile Internet, smart robotics and 3D printing in the Guangdong-Hong Kong-Macao Greater Bay Area.

On 2-5 June 2020, the first edition of SCIIF will take place at Shenzhen World Exhibition & Convention Center (New Baoan Hall), with projected area of 120,000 square meters and attracted some2000 exhibitors both at home and abroad, to build an efficient exhibition platform for the whole industry and help enterprises grasp the market opportunities brought by the rapid growth of the industry.

Chengdu International Industry Fair
Chengdu International Industry Fair will be newly “empowered” relied on the brand influence and professional features of CIIF and HANNOVER MESSE, in line the industrial development in Western China.

The Yangtze River Economic Zone extends from Shanghai to Chengdu through Chongqing. The South Silk Road extends from Chengdu through Kunming to Myanmar and India, while the North Silk Road extends from Xi'an through Xinjiang and Central Asia to Europe. The 21st century Maritime Silk Road extends from Shanghai to Europe through Singapore, Myanmar and India. Chengdu, situated at an intersection of the “Belt and Road Initiative”, is also a strategic core area of China's important industrial manufacturing industry. According to related data, the value-added of the industrial enterprises above designated size realized an 8.3% YoY growth in Chengdu in the first quarter of 2019, 6.5% of higher than national average, ranked 5th among 15sub-provincial cities, up 0.1 percentage point compared to the same period of the last year.

Reich explained that, “Why the exhibition is in Chengdu is that the local manufacturing industry of Chengdu has made considerable progress, and formed a relatively complete industrial category and industrial system after years of development. The dominant industry boasts outstanding advantages, while the traditional industry has laid a solid foundation with the emerging industries ready to grow. ”

Jointly organized by Chengdu Municipal People’s Government, Sichuan Provincial Economic and Information Commission, Hannover Milano Fairs Shanghai, Donghao Lansheng Group, Shanghai Industry & Commerce Exhibition and Sichuan Tianfu International Conference & Exhibition, the Chengdu International Industry Fair will take place at Western China International Expo City on April 27-29 of the next year, consisted of six thematic exhibitions (i.e. automation, industrial robot, new generation information technology, metal processing, energy conservation and industrial matching, new materials), with a total display area of 50,000 square meters and gathers 600 world’s leading enterprises in the industry. In line with the development characteristics and trends of “Focus and Division of Specialities” in manufacturing industry of Southwest China, the fair will focus on attracting trade visitors from such areas as electronics, equipment manufacturing, automobile, new materials, petrochemical, photovoltaic and microelectronics.