Chengdu Motor Show to Boost the Western China’s Auto Market

2019-8-29

Chengdu Motor Show 2019 (CDMS) will be grandly held at Western China International Expo City on September 5-14. This year’s show is jointly sponsored by Chengdu Municipal People’s Government and China Council for the Promotion of International Trade (CCPIT), Automotive Industry Committee, and co-organized by Exhibition & Travel Group (ETG), Hannover Milano Fairs Shanghai Ltd. and CCPIT Sichuan Committee. According to the schedule, September 5 will be the Media Day, September 6-8 will be the Trade Day, and September 9-14 will be the Public Day.

Under the theme of “Road to Western China”, this year’s show will attract more than 130 automotive brands to gather in Chengdu, including German, American, French, Japanese, South Korean automakers, as well as joint ventures and self-owned brands, occupying a total display area of 200,000 sqm. More than 1,600 vehicles are expected to be exhibited and the whole show is expected to attract 750,000 visits. To actively respond to the strategic positioning of building Chengdu into an international consumption-based city, implement the development strategy of “three cities and three capitals” and cater to the development needs under the new era, Chengdu Motor Show, as a resounding business card of the city, will be held at Western China International Expo City in Tianfu New Area, Chengdu this year. The brand-new venue will promote this year’s show to present visitors with a new look.

Major brands to invest the show
Boosted by China’s Belt and Road, Chengdu, as the strategic intersection of the trade route of Belt and Road and the Yangtze River Economic Belt has ranked the first among new first-tier cities, with its GDP ranking eighth in the country and its automobile market showing full resilience in the unfavorable market environment. In 2018, China's auto market recorded its first negative growth in nearly 30 years, but the sales of auto market in Chengdu remained the top among cities in western China.

Over the years, Chengdu Motor Show has been a frontier highland for major brands to explore the western market. The decline in auto sales also lifted Chengdu Motor Show to a higher strategic position. In order to achieve a good sales performance in forthcoming “Golden September and Silver October” this year, many automobile brands have continued to increase their investment in CDMS 2019. Covering 11 exhibition halls and some outdoor exhibition areas, the total scale of the show increased by 30% over the last year, hitting a new high. Original participating brands such as BMW, Mercedes-Benz, Audi, Lexus, Great Wall, BAIC, Hongqi, SGMW greatly enlarge their exhibition booths with multiple models and innovative technologies.

“New Energy” sector to display a new future for cars
Due to the decrease in subsidies, the sales of new energy vehicles in July went down than before. However, benefiting from the transformation and upgrading of the auto industry to motorization, intellectualization, networking and sharing, China’s new energy vehicles still enjoy huge potential for development. It’s worth mentioning that the “new powers of car manufacturing” --- NIO, Xiaopeng Motors, AIWAYS AUTO and SERES will debut at the “New Energy Vehicle Zone”. Weltmeister and Qiantu will also showcase their innovative concepts to millions of car fans in southwestern China, setting off an upsurge in new energy vehicle market.

Moreover, Renault City K-ZE, the first pure electric model of Dongfeng Renault will be released for the first time. SAIC Volkswagen will present its newly-launched first pure electric model -- e-Lavida. New energy car brands ORA of Great Wall and Geometry of Geely will also be displayed.

Luxury cars sparkle the show
The luxury car market performed well throughout the downturn in 2019, recording a total sales volume of 1.4million in the first half of 2019, a growth of 7.2% year on year. At CDMS 2019, super luxury brands such as Maserati, Porsche, McLaren, Lamborghini, Aston Martin, Bentley and Rolls-Royce and luxury brands including BMW, Mercedes Benz, Audi, Lexus, Volvo and Cadillac will bring their lineups and ignite the fervor of the most exciting luxury auto show in western China.

BMW takes a lead and occupies super-large booths with an area exceeding 3,000 sqm, ranking first in terms of booth area this year; Mercedes Benz and Audi will also show up with a large booth area of nearly 3,000 sqm, to manifest their centurial development achievements together with BMW as three leading German auto enterprises. Lamborghini will display the Huracan GT3 Daytona edition for the first time in China. The show will also embrace the new launch of Lexus RX, as well as the first participation of British luxury car brand -- Lotus Cars and California’s brand -- Karma.

Splendid concurrent events and comprehensive media coverage
Chengdu Motor Show has always upheld the mission of converging major powers and leading the trend of automobile industry. Guided by the Automotive Industry Committee of CCPIT, the organizer and the Automotive Observer magazine will jointly hold the first “China Automotive Pioneer Forum”. The forum will bring together the leaders of government, industry organizations and automobile enterprises, experts and scholars, and fashion designers, to make cross-border exchanges and discussions around new technologies, new consumption and new trends of automobile industry development, and provide cutting-edge insights into the market and unique inspirations for the industry from different perspectives.

The organizer launches the first outdoor test drive area which is free to onsite visitors, providing a new experience of car-watching and test-driving. Visitors can feel the notable elegance and charming of Rolls-Royce, Bentley, Porsche, Lamborghini and other super luxury cars. With the show ticket and the valid driver’s license, visitors can test drive many well-known car models in depth and experience the real speed and passion.

During the Show, hundreds of media at home and abroad will also be on the scene to bring timely news reports for exhibitors and visitors before, during and after the Show. Professional media such as Autohome, Tencent, Bitauto, PCAuto, xcar, Sina and Zhihu will establish onsite stands. What’s more, CCTV, Xinhua News Agency, China News Agency, Economic Daily, Wen Hui Po, China Daily, Auto Herald of China Business Herald and other national mainstream media will also be invited to pass on the latest auto show news to their audiences. Huaxi City Daily, Chengdu Economic Daily, Sichuan Daily, Chengdu Daily, Sichuan TV Station, Chengdu TV Station, Sichuan People’s Broadcasting Station, Chengdu People’s Broadcasting Station and other Sichuan mainstream media also increase their coverage for the event.

In the future, CDMS will continue enriching the content and features, and enhancing the quality to provide visitors the most exciting auto feast in western China. Chengdu Motor Show 2019 is looking forward to gaining an insight into the future development of western automobile market together with you!