Chengdu Motor Show 2020 Highlights the “Chengdu Power”

2020-8-2

Chengdu Motor Show 2020 (CDMS) rounded off at Western China International Expo City on 2 August. The ten-day event attracted over 120 well-known auto brands from home and abroad, showcasing more than 1,500 vehicles on a total display area of 180,000 sqm. On Press Day, 69 new vehicles made their premiere at nearly 50 press conferences, including 22 global debuts and 36 domestic debuts. The onsite purchasing order reached 38,907 cars with a turnover rocketing to 6.8 billion yuan. Visits to the exhibition reached 807,000, 12% above last year. 9,182 reporters from 3,125 domestic and foreign media flooded into the site to join this grand event.

Victory in Chengdu means winning Western China. On the battlefield of CDMS 2020, major auto groups not only presented their best products, but also strove to regain lost sales in the first half of this year due to the pandemic. Seizing the first mover advantage and outpacing other market players with a successful start into the second half of 2020 were also key targets. CDMS 2020 is like a window to present the world a panoramic view of the market potential, values and power of Chengdu

First A-class auto show after the pandemic, an event with masks required
For a new scene of CDMS 2020 was that visitors wearing masks to wander through the exhibition and engaging in business negotiations with exhibitors. As the first large-scale motor show in the world held after the pandemic, CDMS successfully drove consumption and raised quality of life through a step back into regular life.

Mr. Luo Qiang, the Mayor of Chengdu, put forward the idea to organize exhibitions by wearing masks when taking an inspection to the show. He also mentioned that we had to help industries rapidly engage in the dual-cycle development pattern featuring the interaction between domestic and international economic developments with the domestic cycle being the mainstay. The success of CDMS 2020 attributed to new thinking, fresh strategy and updated planning under joint efforts of multiple parties against the backdrop of new normal. It is definitely going to unleash auto consumption potential and facilitate the shaping of a new pattern, which is beneficial to fast recovery of the auto market.

Brands gathered to ignite a new trend in the auto market
As the first A-class auto show organized in China after the pandemic, CDMS 2020 deserves to be the prioritized platform for many auto brands to release their star models. Among them, WEY heavy SUV Tank 300, HAVAL H6 of the third generation, HAVAL Hound, ORA White Cat, BYD’s Song Plus and Tang 2021, ROEWE iMAX8 and i6 MAX, Wuling Hongguang X, Lorinser LS560 MX SKABINE all made their global premiere. The new Land Rover Defender 110, Lincoln Aviator, LYNK&CO 06, KIA K5, special version of Jetour 95 Pro and a whole new generation of Chery Tiggo 5X all debuted nationally and up for pre-sale.

Strong lineup of international luxury auto brands
Super-luxury brands such as Maserati, Porsche, Lamborghini, Aston Martin, Bentley, Rolls-Royce and luxury brands of BMW, Mercedes-Benz, Audi, Lexus, Volvo and Cadillac also unveiled their new models on press day, igniting passion for the vehicle market in the second half of 2020. It is worth mentioning that Maserati's first hybrid vehicle Ghibli Fenice, Porsche’s Crystal Eroded 911 art car, Lamborghini Urus High Gloss Line, and Bentley's new Bentayga all made their public debut in China on the show.

Three leading German brands, BMW, Mercedes-Benz and Audi, have come into the limelight again covering super large booth areas of 3,000 sqm respectively. BMW made a strong footprint by launching and pre-selling BMW 4 of two-door speedster in Asia, together with brand new BMW 8 and BMW X7. Mercedes-Benz GLA SUV, the new CLA four-door coupe and CLA five-door safari officially met the public. 7 new models of Mercedes AMG CLA 35 4MATIC, Mercedes AMG A 45 4MATIC+/A 45 S 4MATIC+/A 45 S 4MATIC+ have shockedimpressed visitors. Audi showcased multiple new models launched in the first half of this year, including the new Audi Q7, Audi A4L and Q3 coupe.

Fierce competition in NEV
New energy vehicle (NEV) market is heating up. Shifting of emerging automotive forces is accelerating and more luxury brands are marching towards high-end new energy vehicle. During CDMS 2020, a limited version of Lexus 450h Hybrid Drive was presented to the public for the first time. Mercedes-Benz launched the pure electric SUV EQC series. Audi presented the first luxury C-class pure electric SUV e-tron and the all new Taycan of Porsche debuted in China.

New powers of auto manufacturing including Tesla, Polestar, NIO, Xpeng, Weltmeister, AIWAYS and SERES are not to be reckoned with. SUV EC6, the third smart electric sport saloon of NIO on mass production was formally promoted to the market. Xpeng exhibited ultra-endurance smart sport saloon P7 and ultra-endurance smart SUV G3 i. Weltmeister presented EX5-Z and EX6 Plus, officially announcing that its global R&D center has been located in Chengdu. SUV U6 ion, SUV U5 and U7 ion from the whole series of AIWAYS all made appearance during the show.

Multi-pronged strict measures for pandemic prevention and control
Under the guidance from relevant departments of the municipal governmental, this year’s show made every effort to ensure the safety and health of all participants. Visitors must provide their ID cards and health QR codes, and measure temperature before passing the security check. At the same time, social distance of 1 meter was required for queues and an isolation area at the entrance for fevered visitors was set up in all exhibition halls, the organizer also arranged security personnel to patrol the venue, reminding visitors to wear masks, keep social distance and wash hands frequently. Through multiple prevention measures, CDMS 2020 has achieved zero suspected cases and zero infections, which has played a good role model for large-scale exhibition activities in the industry.

CDMS 2020 stands as an occasion for the globe to witness a restart of the automobile market and “Chengdu Power”. We firmly believe that the reset auto market, resumed automobile businesses and rebooted automotive industry would ride waves and enjoy great renascence.