“Vibrancy” Highlights a New Paradigm, Accelerating the Path to a New Future-- Chengdu Motor Show 2023 Successfully Concluded

2023-9-3

The 26th Chengdu Motor Show (CDMS 2023) successfully concluded on September 3, 2023 at the Western China International Expo City. With strong support and guidance from relevant provincial and municipal authorities, Chengdu Motor Show, which is regarded as the “bellwether” of the central and western Chinese automobile market, attracted 129 renowned domestic and international automotive brands. The show featured over 1,600 vehicles, with a total exhibition area exceeding 200,000 m2. On the opening day, 66 exciting car launches took place, unveiling 68 debut vehicle models. Among them, 26 models were making their global debut and 31 were making their home debuts. 9,968 journalists from 3,412 domestic and international media outlets covered the grandeur of CDMS on-site.

On the opening day, Shi Xiaolin, Deputy Secretary of the CPC Sichuan Provincial Committee and Secretary of the CPC Chengdu Municipal Committee visited CDMS 2023 on site and held discussions with industry representatives. She listened to their opinions and suggestions regarding this year’s CDMS and the development of Chengdu’s automotive industry. Shi Xiaolin stated that CDMS is not only an important window for showcasing new automotive products and technologies but also a vital platform for promoting industry exchanges and driving automotive consumption.

Just over half a month after the closing of the Chengdu Universiade, “Event economy” continues to boost various types of consumption in Chengdu. Chengdu Motor Show adds more vitality to the prosperity of Chengdu’s consumer market, giving the automotive market a big shot in the arm. “Let’s go to the motor show” has become the mantra of Chengdu residents during this period. CDMS plays a powerful driving role in energizing consumption, demonstrating the power of Chengdu.

Demonstrating Development Resilience: Electrification, Intelligence, and Segmentation
As the automotive industry accelerates its integration with diverse demands and the consumer market is constantly upgrading, higher-quality, sustainable, and multifunctional automotive products stick out. Major automakers are showcasing their “core strengths” and competing vigorously.

CDMS 2023 featured a total of 32 new energy vehicle brands, recording a 20% YoY increase. In addition to well-established automakers like BYD and Chery, which participated with their group sub-brands, two new energy vehicle halls were set up, achieving a record-high utilization rate. The momentum for new energy vehicles gained further speed. To drive the transformation of the automotive industry, foreign car manufacturers were further increasing their investment and involvement in the Chinese electric vehicle sector. Mercedes-Benz introduced 3 new energy vehicle models, while BMW displayed 5 new energy models, including the domestically produced BMW X5 and BMW iX1. Hyundai and Kia debuted their entirely new models, Volkswagen unveiled new vehicles for the market, and Buick also presented updated models at the Chengdu Motor Show.

Intelligence, as the hottest topic in current automotive products, has taken up a significant portion of the automotive industry transformation. Technologies such as “autonomous driving” and “intelligent operation” became new selling points at CDMS 2023.

How to outperform the competition, carve out niches in existing markets, and enhance technological core competitiveness -- these questions were prominently highlighted at the Chengdu Motor Show. Rugged off-road SUV series stood out, with joint venture brands like Ford attracting numerous attentions. BYD YangWang, Dongfeng M-Terrain, and other domestic automakers have also accelerated their entry, showcasing flagship products that dazzled the audience. Intelligent cockpit system, Rising Auto’s Bach Cockpit, and AVATA’s HarmonyOS Cockpit drew considerable interest. Deep interactive experience and large model construction become the focal points of the new round of technological competition.

Surge in Consumption Momentum: With Massive Orders, Abundant Car Purchase Benefits, and Prosperous Development of Surrounding Industries
Chengdu Motor Show, as a significant driver in supporting Chengdu’s goal of becoming an “international consumption center city”, has once again lived up to expectations and achieved outstanding results. Throughout the 10-day show period, the topic of “Chengdu Motor Show” garnered over 2.2 billion clicks, with a total of 902,000 visits, resulting in 35,028 orders and a transaction amount of RMB 6.087 billion.

The Chengdu Motor Show coincided with a favorable period in the automotive market and witnessed a surge in orders and popularity, ushering in a wave of benefits for consumers. Apart from the strong resilience of the consumer market, Chengdu Motor Show has taken steps to invigorate market vitality further. With self-funded resources, it has made a powerful move to benefit the large audience. CDMS 2023 introduced an unprecedented car purchase lottery event, where same-day car buyers had the chance to win up to RMB 49,999 in cash and prizes worth RMB over a million. This lottery event instantly ignited the enthusiasm of the visitors, making them come with high expectation and leave with great satisfaction. Therefore, this wave of “benefit fever” has generated a strong response, boosting vibrant social consumption.

The fervor of the Chengdu Motor Show has also brought about a “grapevine effect” in the surrounding industry chain. Tens of thousands of tourists flocked to Chengdu, and its high popularity extended from the venue to the surrounding areas. The Show drove consumption in the food, accommodation, and transportation sectors, serving tens of thousands of consumers in each day. The Chengdu Motor Show played a crucial role as an engine for the city, contributing to the continuous revitalization of Chengdu’s consumer market.

Innovation, High Quality and Upgrade: Focusing on Trend, Travel, and Culture
State Information Center estimated that by 2025, the post-90s consumer group will occupy 40% of the entire automotive consumption market. Faced with the immense consumption potential of the younger generation and in line with Chengdu Motor Show’s commitment as a leader in promoting a better lifestyle, CDMS 2023 was making significant innovations in activities and upgrading the overall experience, allowing a wide audience to feel its vibrancy.

The organizing committee is committed to creating a diversified experience by comprehensively focusing on three major areas: “trend, travel, and culture”. As part of this effort, the organizing committee hosted the 2023 China Automotive Pioneer Forum; set up special zones of test drive and urban camping, allowing the audience to enjoy a one-stop diverse interactive experience; collaborated with Wangfujing Department Store to launch the “WFJ Beauty”; cooperated with Bilibili to build the “Trendy Experience” platforms for young people, bringing the most cutting-edge car culture to the audience; it also collaborated with RED and SANHE Classic Car Museum to launch the “RED Car Club -- Chengdu” and Classic Car Tours, which allowed a broad audience to experience the fun of one-stop automobile modification. The car tours extended the “booth” to a broader urban space, letting the audience visit urban landmarks and feel the charm of automotive culture.

In addition to the offline festivities, CDMS 2023 also presented heavyweight online events, comprehensively stimulating consumer enthusiasm through innovative settings and presentation formats.

The most dynamic Chengdu Motor Show will continue to provide an uplifting force for leading global automotive consumption and support China’s goal of building an automotive powerhouse. It will stand at the forefront, dare to pioneer, and accelerate the shaping of a new future of mobility!